OUR MISSION STATEMENT

For those that don’t fit in… come fit in. Join the revolution and understand that your true power lies in your authenticity and individuality.

Society’s broken mentality gatekeeps its ideals and forces us into a box. Broken Mentality is an escape from the box, an alternative to convention, the antidote to conformity. Our brand is for anyone and everyone. The mission is straightforward: to reconceive individuality and presence for a new generation; empower people to create their own box, their own space to reside in.

A brand, an aesthetic, a movement, a community, a revolution, a mutiny. We will be who we will be… we will never settle for society’s broken mentality.

“We are for anyone and everyone. The skaters who can’t skate, the rockstars without a band, the tattoo lovers with clear, uncovered skin. Broken Mentality is a streetwear brand that allows people to be their true selves without judgement, expectations or conformity. No matter how you identify, how you want to look, who you want to be – don’t allow society’s broken mentality put you into a box. Embrace the unconventional. Let your style be the anthem that defines your rebellion. ”
— JAMES, CO-FOUNDER

We are committed to supporting charities and creating sustainable, environmentally friendly products.
Visit our pledge page to find out more.